Air Conditioning Website Creation

Whether you choose our Air Conditioning template based website solution (smaller contractors) or our Air Conditioning custom website (larger contractors) solution the results are incredible. Our firm has pioneered and perfected the Heating and Air Conditioning website. We know who your customers are, what they are looking for and most importantly how to turn web browsers into customers. From our very first Air Conditioning website in 1998, our Air Conditioning websites have been creating incredible returns.

Our founders are previous Air Conditioning contractors with over 14 years Air Conditioning experience who owned and operated their own Air Conditioning firm for 6 years until selling the firm in 2004. As brand new contractors they made the choice to focus their entire advertising budget on internet marketing rather than the traditional yellow page advertising. This decision produced tremendous returns and the need for Air Conditioning perfected websites was realized.

"In 1998 almost no Air Conditioning contractors were utilizing the internet for marketing despite the thousands of customers who were searching for Air Conditioning companies on the web. Not only did we score big in our service territory, but we fielded phone calls and e-mails weekly from customers across the US who were searching for an Air Conditioning repair company. We even received several 1 million dollar+ Request for Proposals for Air Conditioning controls and equipment from general contractors who were helping with the rebuilding efforts in Iraq from the first gulf war. I was convinced that internet marketing for Air Conditioning companies was the largest non-tapped industry of the day. So we sold our Air Conditioning firm and began putting together our team to start Write2Site." - Chris Smith Write2Site founder.

The internet market for Air Conditioning companies has grown exponentially since 1998. Today more than ever, your potential customers are searching the internet for Air Conditioning companies. Consider the following:

Question: Imagine a potential customer is at home and has just realized that their heating and air conditioning system is not working properly. What do you think that homeowner's next step will be?

Possible Answers:
A- Sit in front of the television and hope that a commercial for an Air Conditioning company comes on in the next 1-2 hours.
B- Look through the mail to see if a direct mail advertisement arrived from an Air Conditioning company.
C- Listen to the radio for a couple of hours and hope that a commercial for an Air Conditioning company comes on in the next 1-2 hours
D- Try to find their copy of the yellow pages (do you know where your home copy is?) and look for an Air Conditioning company.
E- Get on the internet and look for an Air Conditioning repair company in their area.

The Correct Answer:
If you chose E you would be correct. So if we all know this, how much of your advertising budget is spent on each of the above advertising mediums?

Television, Radio and Direct Mail are all shotgun blast advertising. Your ad is sent to thousands of people and on average a certain number of those people will need your service. Just like shooting a shot gun, sometimes you hit the sweet spot and sometimes you miss.

Yellow Page advertising is a focused advertising. Its users are looking for your product or service. The problem is that nobody uses them anymore. The internet has made them obsolete.

Internet advertising is only focused advertising that everybody uses. If someone is looking for a Air Conditioning company in their area, it's because they need your products or services. The truth is that thousands and thousands of them are using the internet everyday to search for Air Conditioning companies.

The Write2Site Air Conditioning Website Marketing Program

Through countless hours of research, design testing, response testing, and the best computer programming techniques available, we have developed the Write2Site Air Conditioning website marketing program. Our program uses a precise combination of graphic design, information delivery, and a call to action to produce an Air Conditioning website that is unmatched in the industry. Here is more information about each one of these:

Graphic Design

Cutting edge techniques, consumer purchasing behavior specialists, and the best graphic designers available have come together to produce graphically appealing Air Conditioning websites that evoke the customers emotional response to Air Conditioning products and services. Closely guarded trade secrets prevent us from giving away too much information, but did you ever wonder why a customer would have no problem purchasing an $800 purse online, but hesitate to spend $500 on a whole house electronic air cleaner? The difference between the two purchases is the emotional response. Write2Site uses Air Conditioning website design to evoke web browsers emotional response.

Informational Delivery

Your potential customers are searching the internet for Air Conditioning repair or service professionals who are honest, dependable and trustworthy. How can a website convey this information? It's not by putting pictures of your service vans on your company's building on your website. It's by using carefully and professionally crafted text copy combined with the emotional response by graphic design listed above. We know what your customers are looking for, we know your business and we know how to bring the two together on the internet.

Call to Action

After the emotional response has been triggered and the proper information is conveyed a very precisely crafted and timed call to action is evoked to move internet browsers into customers. We take all three of these premises and craft them into an Air Conditioning website presence that will produce tremendous results.

Are you ready to begin harnessing the power of the internet for your Air Conditioning Company?

Let's Get Started Today!